Why My Therapist Girlfriend Chose a Professional Photographer Over AI Headshots—And What It Means for You

Just because you're building something you love, doesn't mean everyone's going to want to try it. Enter—my therapist girlfriend and her headshots.
Why My Therapist Girlfriend Chose a Professional Photographer Over AI Headshots—And What It Means for You
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Hey, I'm Rachelle! I'm one of the co-founders of Bettershot.

I wanted to share a little story about my therapist girlfriend and her feelings about AI headshots.

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My girlfriend’s a therapist. While she was in  school, I was building Bettershot.

She watched me work on it, tweak it, and turn it into the fastest, easiest way to get professional headshots. Naturally, when she needed one for her website, I figured she'd use Bettershot.

She didn't.

Instead, she booked a professional photographer.

I was like—excuse me?

So, I asked her why. Here’s our conversation (paraphrasing)

Me: Why did you go with a photographer instead of using Bettershot?

Her: Because I wanted my headshots to feel like me. Not just polished, but warm, inviting—like someone you’d want to open up to. I worried AI might smooth things over too much, make me look too corporate, or just... not quite real.

Me: But isn’t the whole point of Bettershot that it makes you look like the best version of yourself?

Her: Yes, but as a therapist, the ‘best version’ isn’t just looking put-together. It’s about trust. Connection. I needed something that captured my energy, my personality—the little micro-expressions that make someone feel safe enough to share their story.

Me: Okay, fair. But not everyone has the time or budget for a full photoshoot. What would you say to therapists who can’t afford a photographer?

Her: I’d say they should still prioritize an image that feels human. AI headshots can absolutely work, but they need to feel natural. No stiff, overly airbrushed, or “techy” vibes. If I were using AI, I’d want to make sure the photos had warmth, authenticity, and maybe a few different styles to test what feels most like me.

Me: So, if a therapist were using Bettershot, what would make an AI headshot work for them?

Her: Three things:

  1. Soft lighting and neutral colors. Avoid anything too high-contrast or moody. You want warmth, not drama.
  2. Natural expressions. If you look too serious or too posed, people might feel intimidated. A soft smile works wonders.
  3. Clothing that reflects your practice. If your therapy style is relaxed and conversational, don’t wear a blazer unless you normally do. Wear what makes you feel comfortable, because that’s how your clients will see you.

Me: So, basically, therapists can use AI headshots, but they have to be intentional about the vibe?

Her: Exactly. Your headshot is often the first thing a potential client sees. It’s not just about looking good—it’s about making people feel safe enough to reach out.

I was playing around with Bettershot, working on new styles to add. I asked my girlfriend again, "Can I create a headshot for you? One that feels more playful and fun?"

This time she was up for it (probably because she was tired of hearing me beg, lol)

So I ended up creating these—but, I must have freaking nailed it because she actually ended up liking them!

So, Should Therapists Use AI Headshots?

Look, I get it—sometimes you just need a great headshot without the hassle of a photoshoot. And that's where Bettershot can help.

But if you’re a therapist, you need to be thoughtful. Make sure your headshots convey the warmth, trust, and approachability that your clients need to feel before they even book a session. Whether that’s with a professional photographer or AI, the goal remains the same: be the person they feel safe opening up to.And if you're going with AI?

Choose your photos wisely. The best headshot isn't just about looking professional—it’s about looking like you.