The Ultimate Headshot Guide: Types, Costs, What to Wear, and Where to Get Them

Master the art of headshots with our ultimate guide. Explore types, costs, poses, lighting techniques, and expert tips to create a professional photo that elevates your personal brand.
The Ultimate Headshot Guide: Types, Costs, What to Wear, and Where to Get Them
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The Ultimate Headshot Guide: Types, Costs, Poses, Lighting, and Tips for Every Need

Whether it’s on LinkedIn, a company website, the Gmail icon of someone you’re emailing, or the image staring back at you during a Zoom call when the camera’s off, your headshot communicates so much about you—without saying a single word.

This guide dives deep into everything you need to know about headshots, covering their types, costs, poses, lighting, and even the specific needs of different industries.

But first, why do headshots matter?

Malcolm Gladwell’s work in the New York Times best selling book, Blink, highlights the power of a glance—how, in just two seconds, we can make remarkably sound judgments about people and situations. 

The first impression of a headshot helps shape that perception, and informs how someone may perceive you interpersonally. 

Plus, research shows that profiles with professional headshots receive significantly more engagement on LinkedIn, casting websites, and other platforms. A great headshot can:

  • Establish trust and professionalism
  • Highlight your personality and uniqueness
  • Set you apart from competitors in your field
  • Align your image with your brand’s or industry’s expectations

Types of Headshots

Different industries and purposes require unique styles of headshots.

Corporate Headshots

  • Use: LinkedIn profiles, company websites, press releases
  • Style: Clean, professional, and approachable
  • Tip: Neutral backgrounds (e.g., white, grey, or office settings) work best. Wear attire that reflects your role to capture a high-quality professional photo.

Corporate Headshot Examples 👇

Student Headshots

  • Use: Career fairs, resumes, LinkedIn profiles
  • Style: Youthful yet professional
  • Tip: Choose settings and outfits that reflect the industries you’re targeting

Student Headshot Examples 👇

Teacher and Educator Headshots

  • Use: School websites, publications, conferences
  • Style: Warm, welcoming, and polished
  • Tip: Natural lighting and slightly relaxed poses help convey approachability

Teacher and Educator Headshot Examples 👇

Military/Veteran Headshots

  • Use: Formal records, personal keepsakes, civilian career transitions
  • Style: Strong, confident, and formal
  • Tip: Uniforms and medals can be included for a classic look

Military and Veteran Headshot Examples 👇

ERAS Headshots

  • Use: Electronic Residency Application Service (ERAS) submissions by medical students applying for residency programs
  • Style: Professional, standardized, and polished
  • Tip: Ensure proper lighting and a clean, neutral background for a formal and consistent look

Actor Headshots

  • Use: Casting calls, audition submissions
  • Style: Expressive and versatile, showcasing range and personality
  • Tip: Opt for neutral clothing and minimal makeup to let casting directors focus on your features

Modeling Headshots

  • Use: Portfolios, agency submissions
  • Style: High-fashion or natural, depending on the modeling niche
  • Tip: Highlight facial features with simple poses and great lighting

The Cost of Headshots

Professional headshot pricing can vary greatly depending on location, photographer experience, session length, and included services. Here's what to expect:

Budget Options ($100-$250)

  • Pros: Affordable for students and entry-level professionals
  • Cons: May offer limited retouching and fewer outfit changes
  • Use Case: Basic LinkedIn or student headshot photos

Mid-Range Options ($250-$500)

  • Pros: Professional photographers with better equipment and editing services
  • Cons: Limited studio or outdoor location options
  • Use Case: Corporate professionals, actors, and teachers

High-End Options ($500-$1500+)

  • Pros: Extensive retouching, multiple locations, and experienced photographers
  • Cons: Costly but ideal for high-profile professionals and creatives
  • Use Case: Models, executives, and actors seeking standout headshots

Headshot Costs by U.S. State, Canadian Province and Territory

Need a quick reference to compare headshot costs in the U.S., and Canada? Bookmark these two infographics!

AI-Generated Headshots ($29-$100)

  • Pros: Cost-effective and fast. Ideal for those needing instant results
  • Cons: Limited customization and potential lack of natural personality
  • Use Case: Students, freelancers, and those experimenting with headshots

Explore Bettershot Pricing

Perfecting Poses for Your Headshot

The right pose can make or break your headshot. Here are some essential tips:

  • Corporate/LinkedIn: Face the camera directly with a slight tilt. A gentle smile conveys confidence and approachability
  • Actors/Models: Experiment with angles, intense gazes, and relaxed poses to showcase versatility and align with your personal brand
  • Academic/Teachers: Opt for a relaxed pose with open body language to exude warmth
  • General Tips: Before stepping in front of the camera, take a moment to relax. Try a quick breathing exercise—inhale deeply, hold for a few seconds, then exhale slowly—to release tension and feel more grounded. When you’re ready for your shot:

What to Wear

  • Solid colors work best; avoid busy patterns
  • Match your attire to your industry (e.g., business suit for finance, smart casual for tech)
  • A collared shirt or tailored blouse is always a great option, providing a polished and professional look
  • Accessories should be minimal and non-distracting
  • Dressing as you would for a job interview can enhance the professionalism of your headshot

Choosing the Right Photographer

Here's just two things to consider when choosing a professional photographer:

  • Check out their portfolio to suss out if they're someone you'd want to photograph you
  • Always, always, always, read their reviews

Find Headshot Photographers in Los Angeles

Find Headshot Photographers in San Francisco

Find Headshot Photographers in New York

10. FAQ: Common Headshot Questions

How often should I update my headshot?

Every 1-2 years or whenever your appearance changes significantly.

Can I use a selfie as a headshot?

While selfies are convenient, they lack the professionalism of a well-lit and composed headshot.

What’s the best background for a headshot?

Neutral backgrounds (white, grey, or black) are universally appealing. For creative industries, outdoor or textured backgrounds can work well.

What about AI headshots, are they OK to use?

Aboslutely! AI headshot generators, like Bettershot are making headshots way more accessible and for far less cheaper.

Compare AI Headshot Companies

Turn Your Selfies Into Professional Headshots

Say goodbye to expensive photoshoots and awkward office selfies.

See just how easy it is to create your own professional headshots 👇